By Van Hardenbergh Nowadays our televisions scream at us with legal ads from personal injury and divorce lawyers, and everyone in between. Drive any highway and you will see the smiling faces of lawyers gazing down from billboards. We have thrown off the heavy chains of censorship and embraced the right of free speech related […]
Tidewater Traffic Defense is the Brainchild of Ed Railey When Ed Railey started his new venture, Tidewater Traffic Defense, he turned to CAMS for help with direct mail marketing. It’s been an interesting ride. Tidewater Traffic Defense is a subsidiary of Railey and Railey, PC, based in Courtland, VA. (The other Railey is Ed’s dad, […]
A Day in the CAMS Print Shop It’s 2 o’clock in the CAMS Print Shop, and the afternoon feeds are coming in. A “feed” is a spreadsheet of data that is downloaded directly to our Print Shop computer, thanks to our IT wizards. Their software program finds defendants’ case information, as well as their most […]
Mission Number 1 By Van Hardenbergh The best move I have made during two decades of practice is to start marketing using direct mail. This simple technique changed my life, making it possible to earn a fortune while enjoying my practice. Most lawyers don’t get to do either, but direct mail has given me […]
Once upon a time there was a traffic attorney who had a successful practice (thanks in large part to her CAMS membership). This lawyer came under some financial pressure, and with her revenues decreasing, she decided to save some money on marketing. Unfortunately, that was her fatal mistake. A problem with sales has only one […]
After the Great Legal Marketing Summit in October, the folks from Foster Web Marketing held a boot camp on Sunday for marketing diehards. Tom Foster and his team did a great job of presenting nitty-gritty, in-the-trenches information about Facebook marketing for Virginia attorneys. Did you know that the average age of Facebook users is 41? […]
As the Highlander said, “In the end, there can be only one.” This maxim applies to direct mail as well. Only one letter gets opened first . . . it is physically impossible for a defendant to read two letters at once! Although getting to the mailbox before your competitor is critical, you should also […]
When it comes to direct marketing for your practice, sometimes you have to think outside the box—and get out of the office. We recently set up a booth at a motorcycle swap meet sponsored by Departure Bike Works of Richmond. Enthusiasts from all over Virginia and surrounding states came to buy and sell used, vintage, […]
We went to Richmond to meet with some of our elected representatives on your behalf. Here’s what happened. . . . By Van Hardenbergh Friday the 13th typically is a day filled with dread and fear. This year in February it was an unseasonably warm and sunny day, perfect for a visit to the General […]
When lawyers first started sending letters to traffic defendants in the 1990’s, it was part of a revolution in the legal profession. Whereas it had previously been illegal to solicit prospective clients, the Supreme Court ruled in 1977 that lawyers have a free speech right to advertise. In Bates v. State Bar of Arizona, the […]